The Nurse Coach Business Start-Up Branch carries you from the end of Practicum to a written, week-by-week 90-day launch plan. Legal setup done. Prices set. First clients mapped. All of it built for nurses, in your state, at your pace.
Nursing school taught you assessment, judgment, and how to hold a human being through the worst day of their life. Your Nurse Coach education reconnected you with the heart and art of nursing. What no one taught you is how to choose a business entity, price a coaching package, or explain what you do in one sentence at a dinner party.
So new Nurse Coaches end up stuck in the same places:
None of these are character flaws. They’re gaps, and gaps can be closed. This Branch closes them in order, one module at a time.
Every worksheet in this course feeds one document: your Business Launch Plan. Twelve sections, compiled from your own work, ending with a week-by-week 90-day calendar and one brave first step scheduled within seven days.
By the final module you will have:
“This is not a course about what you might do someday. It is a practical roadmap for building an ethical, sustainable Nurse Coaching practice in your state.”
Name the three mindset blocks every new nurse entrepreneur hits, and practice the reframes. Find your niche where passion, credibility, and demand overlap. Leave with your mission statement written.
The module nurses tell us they needed most. Research your own state’s Nurse Practice Act, choose your entity, and complete the legal launch checklist. Coaching ethically and confidently within your state.
Work backward from the life you want. Set an income goal, learn three pricing approaches, and land on numbers that feel both honest and a little stretchy.
The operational core. Build your signature offer, map all seven stages of the client journey, script your discovery call, and pick your tools without drowning in them.
You are the brand, and authentic beats polished. Three brand words, a voice that sounds like you, and a simple 3-page website plan you can have live inside 30 days.
Being seen without burning out. Marketing reframed as service, one or two channels chosen deliberately, and a 30-day content plan. Yes, you can build a full practice without social media.
Everything lands on a calendar. Foundation, Visibility, Conversion. Plus the parts most courses skip: tracking five simple metrics, asking for testimonials, raising your rates, and troubleshooting when weeks go sideways.
Compile your Business Launch Plan (about an hour), attest that it’s done, and your Certificate of Completion, digital badge, and contact hours issue automatically. No rubric. No grader. You know whether your plan is real.
These aren’t PDFs. They’re working tools built into the course, and you’ll use some of them for years.
Twelve questions, six areas. Take it on day one and again at the end, and watch your numbers climb.
Enter the take-home income you want. It returns your sustainable rate and a full package pricing table.
Ten real-world scenarios. Decide, then read the reasoning. Builds the instinct you'll use daily in practice.
Four questions to a starting recommendation: sole proprietorship, LLC, or S-corp.
Fill four blanks, get a niche statement you can read aloud.
Your thirteen launch weeks with a progress bar. It saves as you go.
Your state's Board of Nursing and Nurse Practice Act, plus where to register a business. All 50 states, DC, and territories.
Website setup and brand kit walkthroughs, from nothing to live, with honest cost tables. Most students spend under $500 in year one.
Generic business courses treat coaching like a product. This Branch was built by nurses, alongside business experts who spend their days helping nurses launch, and it treats coaching like what it is: nursing. Nurse Coaching isn’t a departure from your profession. It’s your clinical education, your assessment skills, and your years with real patients, applied a new way. That’s the advantage no lay coach can offer, and this course is built around it.
“Nurse Coaching is nursing. Everything you’ve learned comes with you.”
Each module follows the same pattern: lessons you can finish in 8 to 15 minutes each, three or four worksheets that become sections of your final Launch Plan, one discussion post with your cohort, and a knowledge check. Score 80% to move on, with unlimited retakes. The quizzes exist to support your mastery, not to gatekeep.
Some nurses finish in four focused weeks. Others take a few months between shifts. Both are right. Your access never expires.
The Business Start-Up Branch is not sold on its own. It is included in the Integrative Nurse Coach® Certificate Program:
Includes your choice of one professional practice branch. Choose the Business Start-Up Branch to build your private practice.
Includes both branches: Business Start-Up plus Integrating Nurse Coaching into Organizations, along with the Nurse Coaching Interventions™ bonus course and a 1:1 career pathway meeting.
Already an INCCP graduate? A standalone enrollment option for alumni is coming. Join the interest list and we’ll tell you the moment it opens.
The Branch is self-paced. Real launches raise questions no course can fully anticipate. That’s what the optional Group Mentorship is for.
Twice a month, join a live group session with Jillian Faldmo, BSN, RN, a nurse who built a thriving practice of her own. Bring the module you’re working through, the plan you’re writing, and the question you’d otherwise sit on for three weeks. Between sessions, a subscriber-only discussion forum keeps the conversation going, and every session is recorded for your mentorship library.
The mentorship is a monthly subscription ($150/month, cancel anytime), it’s entirely optional, and your certificate never depends on it. You can join from inside the Branch: once you have course access, everything about the mentorship, including how to subscribe, is right there in your first module.
“You can’t serve the people who need you if your practice isn’t growing. That’s why I do this work.”
Jillian Faldmo, BSN, RN
Inside the course you’ll find a complete example Business Launch Plan, written for a fictional nurse coach with 12 years of med-surg experience. Her niche, her scope confirmation, her $1,200 signature package, her 90-day calendar, her first brave step. Every answer short, concrete, and decisive.
Yours won’t look like hers. That’s the point. But you’ll never wonder what you’re building toward.
“Yours doesn’t have to be perfect. It has to be started.”
If you’re in the Implementation Pathway and choose the Business Start-Up Branch, yes. If you’re in the Expansion Pathway, yes, along with the Organizations branch. The Certification Pathway doesn’t include the branches.
A standalone option for alumni is coming. Join the interest list above and we’ll email you when it opens.
Around 38 hours of guided work across seven modules and a final project. Self-paced, with lifetime access. Four focused weeks is realistic; several relaxed months is just as right.
Yes. Complete the modules, compile your Launch Plan, and submit the one-click attestation. Your Certificate of Completion, contact hours, and digital badge issue automatically.
No. It’s an optional monthly subscription for students who want live support while they work through the course and launch. The course and certificate are complete without it.
No. The mentorship is built around the course content and the 90-Day Launch Plan, so it’s available only to students with Branch access.
$150 per month, billed from the day you subscribe, and you can cancel anytime from your account. No refunds; your access simply runs through the end of the month you’ve paid for. You subscribe from inside the course, where you’ll find the full terms.
That’s exactly what Module 2 is for. You’ll research your own state’s Nurse Practice Act with a guided process, and the course includes a directory of every state’s Board of Nursing plus state-by-state business registration resources.
It will teach you the truth about billing insurance, which most courses won’t. Short version: RNs can’t bill independently, and most successful nurse coaches build cash-pay practices. The course includes a current, in-depth research brief and four realistic practice models.
You’ve done the harder part. You know how to coach. This Branch is where you build the practice that lets people find you.
