Nurse Coaches are the Heart and Brains of the Mobile Wellness Industry

A survey released in August 2012 reported that respondents spend 144 minutes a day surfing on their phones. Our lifestyle is dominated by media consuming habits. Entrepreneurs launching health and wellness Apps would argue that this is terrific news. Even as you read this article, hundreds of mobile Apps claim to enrich people’s lives by making the time we spend online beneficial to our minds and bodies.

Indeed, social and mobile Apps are influential tools that can be utilized for great causes. Some Apps raise breast cancer awareness and others help patients and their families manage Alzheimer’s. For this reason, INCA’s Integrative Nurse Coach® Certification Program (INCCP) spends time guiding RNs on how to build their practices and create effective websites and social media networks to promote their values and services.

Yet the rising number of “personalized” Apps makes finding an App that fits as hard as it is to find a good neighborhood gym. Some magazines, like Time Health and Family,  try to make the App search easier with “There are 10 Apps for That” lists. Not all innovative Apps make those “Top 10” blog posts. One App that did not make the cut is Higi. Higi entices users to embrace healthy habits so that they can accumulate “wellness scoring”, a type of social credit score that entitles users to awards.  Another promising, not-yet viral, community based wellness App is Fig. Fig allows a user’s friends to offer kudos, a virtual nudge to get something done, encouragement or assistance.

What makes the wellness App industry so competitive? Since users share an application when they feel that it has lived up to its promise, wellness Apps have a very difficult goal to achieve- the high, and at times unreasonable, mental and physical health goals we set for ourselves.

That is why Nurse Coaches have a distinct advantage in creating successful wellness Apps. As the heart and brains of the field of holistic care, we addresses the physical, emotional, mental and spiritual needs of patients.  Nurse Coaches are perfectly positioned to use, share, and even create Apps that inspire our patients to make lifestyle changes a reality.

Do you recommend any wellness Apps for keeping up with health related goals? Have you noticed patients using certain Apps more than others? What do you think gives them an edge?

What App would you design to help your patients stick to their treatment goals when they are home?  Tak a look at the INCCP curriculum and consider joining us in April to learn more about using online tools such as websites, social media, and Apps effectively to grow your practice. 


Barbara Dossey, PhD, RN, AHN-BC, FAAN, HWNC-BC, is an internationally recognized integrative, holistic nursing pioneer, a nurse theorist (Theory of Integral Nursing; co-author, Theory of Integrative Nurse Coaching), and Florence Nightingale Scholar. She is Co-Director, International Nurse Coach Association (INCA) and Core Faculty, Integrative Nurse Coach® Certificate Program (INCCP), Miami, Florida; International Co-Director, Nightingale Initiative for Global Health (NIGH); and Director of Holistic Nursing Consultants (HNC), Santa Fe, New Mexico. She has authored or co-authored 25 books including Holistic Nursing: A Handbook for Practice (7th ed., 2016); Nurse Coaching: Integrative Approaches for Health and Wellbeing (2015); The Art and Science of Nurse Coaching: The Provider’s Guide for Coaching Scope and Competencies (2013); Florence Nightingale: Mystic, Visionary, Healer (2010, Commemorative Edition). She is a founding member of the American Holistic Nurses Association and Holistic Nurse of the Year. She is an 11-time recipient of the prestigious American Journal of Nursing Book of the Year Award, and has received many other awards. Barbara is also on the ANA’s Healthy Nurse Healthy Nation™ Grand Challenge Advisory Board.

 | Website

As Co-Founder of the International Nurse Coach Association for over a decade, Susan has been teaching and developing coaching program and currently through the Integrative Nurse Coach® Academy. She is Board Certified in Health and Wellness Coaching, Holistic Nursing, and Clinical Nutrition. Susan has authored several chapters on Nutrition and Environmental Health for Holistic Nursing, Integrative Nursing, and Nurse Leadership textbooks. She has co-authored Nurse Coaching and Self-Assessment chapters in; Holistic Nursing: A Handbook for Practice, 7th edition (2015-2020) and is co-author of the award winning book (ANA Gold Seal, 2015) Nurse Coaching: Integrative Approaches for Health and Wellbeing (2015) and The Art and Science of Nurse Coaching, an ANA Publication (2013), that led the way to establishing the standards for practice in the emerging Nurse Coach role. For the past 20 years, she has been the Nurse Coach and Nutrition consultant for Special Immunology Services at Mercy Hospital in Miami and is currently the Director of Nurse Coaching at Rezilir Health in Hollywood, Florida. Susan continues to integrate lifestyle health and wellness education into diverse communities, bringing her expertise and passion as a nurse, clinical nutritionist, and medical anthropologist. She has developed and implemented integrative health initiatives for diverse community organizations including the Yellow Courtyard, Integrative Health Symposium, Urban Zen, New York Open Center, The Lower East Side Girls Club, Kripalu, Omega Institute, and the University of Miami and Florida Atlantic University. As a concerned global citizen, Susan is the founder and education director of the Earthrose Institute, a not-for-profit organization dedicated to environmental health education and advocacy. She maintains a private practice as an Integrative Nurse Coach® with a focus on nutrition and the environment.

Share with your networks

Recent Articles